You do not need a Berkshire Hathaway HomeServices or Sotheby's International Realty affiliation to build a premium listing campaign.
The brand is not free. Those networks can provide real value. Their current public filings also show exactly how major brokerage businesses are funded.
Compass: its 2025 filing says company-owned brokerages receive a share of affiliated agents' gross commissions plus certain transaction fees. Franchise operations collect percentage royalties plus marketing and technology fees.
Berkshire Hathaway: its 2025 filing says Berkshire Hathaway HomeServices franchisees pay fees for the brand and services that include advertising and training.
Exact agent terms vary by office and contract. Compare what you give up with what you actually receive.